Block of Communication
Your ideas may revolutionize the world, but unless you can express them effectively, they will have no force or power.
Communication does not fall under the realm of efficiency; rather, it falls under the realm of effectiveness. You can’t be efficient with people, because effective communication requires you to build relationships, and relationships are built on case by case basis. Quality time to one family member may mean one thing, and to another family member completely different thing.
However, if you were to make your communication efficient then you would need to learn to fight unconventionally; which would be to focus on a goal you need to achieve and then deciding to a method to penetrate people’s mind. You would do this dazzling them into lowering their defences by hitting their emotions, stunning them with images and powerful symbols.
You can’t be direct. Logic alone only goes one ear and out the other; it is only when emotions are added that the heart can force the mind to capture the message. Emotions are what will allow you to penetrate your audience’s defences. The more deeply you penetrate, the more you occupy of their mental space, the more effective you will be in making your point.
Consider Rasoolullah’s first call of dawah to the public. When he stood on the mount and called out a warning …
“Wa Sabaha.”
And then he further stirs emotions by mentioning the imminent danger; there could be an army behind the mount awaiting to attack. But the imminent danger that Rasoolullah was intending was far more dangerous than any army; it was the imminent danger of hellfire.
Entertain the people with emotions and then sneak your ideas through the back door. What really changes us are not words of others, but our own experience, something that comes from within ourself, that shakes us up emotionally, breaks up our usual patterns of looking at the world.
Three parts for efficient communication:
1. Inspiration: providing epiphany moments and clarity with emotions.
2. Isolation: Educating and providing deeper level of understand by giving formless ideas form.
3. Motivation: Exhibiting the logical result of the education, proving applicability and motivating that application.